Leave the Dead Horse: The Problem of Relevance

Stay relevant!

Whether you are a marketing professional, business owner, Pastor, or a Parent, your success hinges entirely upon your ability to be relevant to your market.

Yes, I classify all of those individuals in the same category as it relates to relevancy. Why do so many youth feel estranged from their parents and experience a disconnect? Well, its not always because kids will be kids…..IT’S BECAUSE YOU ARE BORING AND DON’T LISTEN WELL.

This applies to any individual who is trying to convey a thought, product, or service to someone else. You have to know your target.


Try listening. Ask questions. Appreciate the obvious.

If i can access the yellow pages via the internet why would I pickup the big yellow brick outside of my door. Granted perhaps there are some great arguments for the widespread eco-disaster called ‘delivery of yellow pages’ BUT I have never heard any. The dead horse has been beat, kicked, punched, and fatalitied (mortal kombat!).

Stop what you are doing. Step back. Get creative and look at your market and ask yourself ‘What problems can I solve with my product?’


Pastors– um, there are people who are financially destitute and need basic items such as food and daycare. LIGHTBULB: perhaps, just perhaps, feed them. They just might return on Sunday to say thank you.

Business Owners– How about getting some feedback from the two most ignored people you meet? 1. Your customers (get a yelp account)  and 2. Your employees (have you seen undercover boss?)

Parents– are you afraid of all that could happen to your child in this crazy world? Guess what: They are scared too! Most of the consumerism and peer pressure generated among youth is because they are AFRAID.  I suggest to you something that is very revolutionary and may get you in trouble with other parents but I think it can work…….LISTEN TO YOUR KIDS. I know I know, where did I get such a thought!?? All unusual and stuff but maybe try that over a long period of time, no overnight success, and perhaps you can build and maintain a parental relationship that prepares your kid for the world outside. Tell your children about YOUR fears and what you have been thru. Maybe even share a tale or two of your own misfitism. Build a bridge!

A great man once said: “don’t try to prepare the road for your children, prepare your children for the road.” You can prepare them by being a parent who streamlines their approach to fit the behavior, personality, and needs of their child.

Overall, this isn’t the fixall solution to solve your problems. Your product might just suck 🙂 . My goal here is to stimulate you to think in the direction of ‘Am I in touch with the pulse of those around me?’

To make a ripple at home, church, business, or wherever you have to be sure to target the right ‘waters’, afterall, a pebble dropped on the ground does nothing!


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Filed under They didn't teach this in High School

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